Welcome the future of newcomer marketing at a fraction of the cost, its just as much or more of an impact as a bulk mailer piece, with a 12 to 24 month shelf-life verses a 30 day shelf-life on a bulk mailer. You can now penetrate this market at an affordable price for 12 consecutive months in a row, complimenting your current advertising plan, plugging in all aspects of your advertising campaign, existing families and newcomers.